Mams Taylor, owner of Proper Loud Music, spoke to Music Week about the rapper, singer and social media personality's second record, due for release on Friday July 16.
Taylor explained that All Over The Place will showcase KSI's versatility, an attribute that his fans have "praised and celebrated".
"We've got a little bit of a rock influence, we've got a pop influence and, obviously, rap. We've got some US-sounding stuff and some UK drill," Taylor told the publication. "It all ties in nicely, and if you listen to the album in order it tells a story and flows really well. In terms of quality, it's just on another level to Dissimulation, for sure."
Taylor continued that while he would "absolutely not" let some new artists "crisscross with genres because you want to form an identity", it is KSI's adaptability and appeal to different audiences that has been a driving force of his success.
"[KSI's] versatility has already been praised and celebrated a lot. We’ve got this luxury that we appreciate so much, as the fans are accepting of his ability to touch on different genres.”
In addition to rapping, there'll be more singing on All Over The Place compared with its predecessor Dissimulation, with KSI putting in the work on his vocals.
“We’ve made sure that every song on the album is on another level," Taylor elaborated. "KSI has naturally developed his own talent and his own ability as well. He’s been doing vocal lessons with a top vocal coach a few times a week. He's willing to take more risks."
KSI's debut album Dissimulation was released in May 2020 and peaked at Number 2 on the Official Albums Chart, while hitting Number 1 on the specialist Official Albums Streaming and Official Independent Albums Charts. Dissimulation was the biggest debut album of 2020 by a British act, and second biggest overall.