The full list of this week's key New Music Friday releases appears at the bottom of the page, but first, some highlights...
British hip hop star Ghetts releases his third studio album - and first in three years - this #NewMusicFriday titled Conflict of Interest. The record features a who's who of UK music including Ed Sheeran, Giggs, Dave, Emeli Sande and Wretch 32. The Londoner's previous two albums 2017's Rebel with a Cause and 2018's Ghetto Gospel: The New Testament both reached the Official Albums Chart Top 40, but now with a major label deal and a rising stock following collaborations with Stormzy, we expect Ghetts to make his biggest impact to date.
Another record featuring an eclectic roster of featured artists is Times, the debut album from singer and producer SG Lewis. The likes of Nile Rodgers, Robyn and Frances appear on the LP, which is a collection of shimmering electronica harking back to 80s dancefloors.
MORE: Exciting albums confirmed for release in 2021
Looking to singles, US rising star Conan Gray returns with Overdrive, his first new material as a lead artist since 2019 Kid Krow album track Heather got a single release last year after taking off on TikTok, resulting in his first UK Top 40 hit.
2020 chart-topper 24kGoldn is back with 3, 2, 1, a song that he hopes will take him back to the Official Chart's single figure positions. In addition to his Number 1 single Mood, he also hit Number 8 with Clean Bandit collab TikTok.
Ella Henderson has lined-up a huge release day TV performance on The Graham Norton Show for her new single Let's Go Home Together with Tom Grennan. After heading in a dancier direction for her (severely underrated) Roger Sanchez collaboration Dream On Me, Let's Go Home Together is a cute, acoustic guitar ode to loving someone at their best and worst.
If you're a fan of UK Hun? from RuPaul's Drag Race UK stars The United KingDolls (which is heading for the Official Singles Chart Top 40) then you may like Outside In, the debut single from one of their rival queens Tia Kofi.