Today the Official Charts Company has approved the first-ever inclusion of an NFT product towards sales on the UK's Official Albums Chart.
British band The Amazons will launch their new album with a 'Digital Boxset Edition' of the vinyl record, which includes extra content delivered digitally as an NFT.
This is the very first time that an NFT can contribute towards the UK charts, an exciting development in the ever expanding digital universe of music.
Martin Talbot, CEO of the Official Charts Company, said of the historic first: "We are delighted to approve this first ever NFT for Official Albums Chart inclusion, it is an incredibly exciting moment for the chart and the UK music scene.
"As far as we are aware, this is the first release to include an NFT component to achieve chart approval anywhere in the world – so congratulations to The Amazons for this fantastic first.
"The UK’s Official Charts have always strived to evolve as music fans change how they buy and consume their favourite music, and this is another example of how we have always sought to reflect the pioneering spirit of the music industry and, in particular, the UK scene.”
An NFT (non-fungible token) is an entirely digital asset that represents real-world objects such as music or art. NFTs can be bought and sold online via cryptocurrency - it is a non-interchangeable unit of data stored in a blockchain.
The NFT offering included with the sale of the new Amazons record will include one animated unreleased photograph taken from a key moment of the band’s past. Each purchaser will receive the same image for the first drop, another for the second and another for the third.
This animated photograph will serve as a fan pass to further, exclusive content and will initially be non-tradeable. The Amazons will oversee three drop periods over the coming months, leading up to the album's release on September 2nd.
The Reading band have enjoyed two UK Top 10 albums to date with The Amazons and Future Dust. See The Amazons' full UK chart history.
Keep your eyes peeled on OfficialCharts.com for more developments on this historic UK chart moment.