LadBaby is the moniker of YouTube star Mark Hoyle who - along with his wife Roxanne - has achieved three consecutive Christmas Number 1s; We Built This City (2018), I Love Sausage Rolls (2019) and Don't Stop Me Eatin' (2020). LadBaby joins The Beatles and Spice Girls as the only other acts in UK chart history to achieve three consecutive Official Christmas Number 1s. In 2021, LadBaby announced they would be attempting to break the long-held record and gain a fourth consecutive Christmas Number 1 with the help of Ed Sheeran and Elton John on Sausage Rolls For Everyone.
