While 2020 has been a tough year on the whole, Irish singer-songwriter RuthAnne has enjoyed many precious moments in it, and takes solace in those positives in her new music video, premiered on OfficialCharts.com.
In the visual for new single Remember This, clips of fond memories for RuthAnne are interspersed with scenes of her shattering stillness in the streets with her scintillating vocals.
The town may be empty, but the Donaghmede's singer's words are not; filled with optimism, the message of Remember This is about celebrating and holding onto any positive moments at this difficult time.
"I hope the song and video will remind people to take everything in, embrace the good moments we get to have however small they may feel at the time," RuthAnne - who has written hits for Britney Spears and Niall Horan - told us. "Celebrate the big wins and the small victories cos at times like these we see how much those times help us through and keep us going."
RuthAnne roams the streets of Croydon in the video, the calmness of the location coupling with her expansive vocals to capture a sense of scale, suggesting that while there are times in 2020 when you may feel alone, there's a lot to be thankful for in the solitude.
"Was amazing to shoot the video for Remember This around Croydon," RuthAnne reflects. "I’ve lived in London for two years now and it’s always felt like a second home to me coming from Ireland. Croydon reminds me a lot of Dublin City. It was challenging shooting a video in Covid times but Boy Voss, our director, did so well and gave it that really raw city vibe. Walking around places I love and just taking it all in whilst replaying memories felt like the perfect visual representation of this song!"
RuthAnne has had a lot of memories to replay in 2020. During lockdown, she formed the all-female collective Irish Women in Harmony, who have raised over €250,000 for SAFE Ireland with their cover of Dreams by The Cranberries.
On release in June, Dreams debuted at Number 15 on the Official Irish Singles Chart - and Number 1 on the Official Irish Homegrown Chart - securing the most downloads of any song in 2020 so far by an Irish act.
Irish Women in Harmony have confirmed the release date of their upcoming Christmas track, due for release later this month.