Mabel is lining up a new single that "feels as big if not bigger" than Don't Call Me Up

Mabel's label boss at Polydor has high hopes for her new single.

Mabel's record label have teased news of her upcoming single, saying it could be "as big, if not bigger" than her 2019 smash Don't Call Me Up. 

Polydor co-president Tom March told Music Week that after breaking through last year, 2020 will be the year they "cement Mabel as a global pop star". 

Mabel scored a run of hit singles across 2018 and 2019, including Fine Line and Mad Love, but it was Number 3 hit Don't Call Me Up that proved her strongest track, finishing in the Top 10 biggest songs of the year with 1.08 million chart sales. It's also nominated for Song of the Year at this year's BRITs. 

Mabel's new single, which doesn't yet have a title or release date, is written with Kamille Purcell and Steve Mac, who worked on Don't Call Me Up. 

"We’re coming out strong, we’ve got big single coming that we're really excited about," March said. 

"It feels as big if not bigger,” he said of the new track. "It's another record with Steve and Kamille and it sounds like another huge global pop hit to me. So we start the year strong, the same as we did last year.

“Mabel is making a style of pop music that sets itself apart, there's a difference to other successful British and international pop stars,” said March. “It’s the same with her sound and her imagery.”

As well as Song of the Year, Mabel is also nominated for Female Solo Artist and New Artist at this year's BRITs, which take place on February 18. 

MORE: View this week's new song and album releases

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jesika wonf


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Rob Parkinson


That's a pretty big statement from the record label. Dont call me up was a phenomenal track moving on from Mabels more urban roots to push her out there with some sass, female empowerment but also fun at the same time. It's not very often that a track like that comes around so to think you can top it will be very interesting, I hope I'm wrong but I think I'll be disappointed now. Trying to recreate a single never bodes well and never holds the same regard, taking a new step and creating something extremely different is the gamble that either pays off ten fold or it can be the wrong step altogether. I hope the new track is really different again and becomes a great success