Billboard hails new UK invasion of USA by Ed Sheeran, Adele and more as "strongest in 30 years"

Billboard has hailed the new invasion of UK acts on the US charts - lead by the efforts of Ed Sheeran and Adele - as the "strongest in 30 years."

This comes after both Adele and Coldplay recently topped the US Billboard Hot 100 singles chart with Easy On Me and My Universe with BTS respectively.

At the time of writing, Easy On Me is still the Number 1 song in America, while Ed Sheeran's Equals has topped the Billboard 200 - the first time two British acts have held the Number 1 song and album in the US since the 80s. Dua Lipa's Levitating also recently broke a long-held record for the most amount of weeks a single by a female artist has spent in the Top 10, while Glass Animals' Heat Waves also became a record-breaker for its long ascent into the upper echelons of the US chart.

Talking to Billboard, Official Charts Company's chief executive Martin Talbot said that "breaking in the U.S. is as important and coveted as ever" for UK acts - a market popular homegrown superstars like Robbie Williams have famously failed to crack in the past.

MORE: Adele's Easy On Me scoops third week at Number 1 in UK

"The international nature of music consumption now means it is a much more competitive international market for musicians," Talbot continues. "In that environment, impacting the global market is harder than ever."

As for what draws US audiences towards Ed and Adele, Talbot classes their draw as "very, very rare artists, whose appeal spans the generations, who are as comfortable creating upbeat tunes as ballads and who have retained their credibility and likeability despite huge success.

"They are both extremely grounded, and come across that way, and seem to remain continually grateful for their success. There is little, if any, sense of arrogance from either of them. And this resonates with fans of all ages."

Meanwhile, back in their home turf of the UK, a battle has been set between Ed and Adele for dominance on the Official Singles Chart this Friday.