Adele releases understated comeback single Easy On Me with self-referential music video

You can also watch the song's melodramatic music video, a continuation of the Hello storyline, now.

UPDATE: Adele has now released Easy On Me, which you can listen to now. 

Eschewing big balladeer production, the track is pleasingly intimate in nature; just Adele's voice over a soft backing piano with minimal production flourishes. The track was produced by Greg Kurstin, who also had a hand in the creation of the bombastic Hello. 

More surprising still is the song's melodramatic music video, helmed by Canadian filmmaker Xavier Dolan, who also directed Hello. It served as a continuation of the story from that video, with Adele leaving the house used in the shoot and hitting the open road. 

Adele will release her fourth album 30 on November 19, saying she wrote the record about the "most turbulent period of my life." She's worked with frequent collaborator Kurstin again on 30, as well as pop hitmakers Max Martin and Shellback, and British producer Inflo. 

At the time of writing, the visual has already gained more than 16 million views in just nine hours. Watch the video below.

Adele has announced the release of her comeback single Easy On Me, which is dropping next week (October 15). 

It comes after days of heightened speculation that new music from the BRIT-winning global icon was imminent, after mysterious projections of the number 30 were spotted across the globe. 

Posting a monochromatic, 20 second teaser to Twitter, Adele officially announced the start of a new era, with the release of Easy On Me. 

From the brief snippet heard in the clip, it appears that Adele is indeed returning to the stark, piano-based balladry for which she's known. 

 

The video in full sees Adele driving down an empty road, inserting the cassette for the new single (a return to the vintage, much like the use of a flip-phone in the Hello video), while she winds down the windows and sheets of music fly out into the air. 

It's now been six years since Adele's last album, 2015's blockbuster 25. Fan speculation aided by those mysterious billboards has so far deduced Adele's fourth album may be titled 30. Now 33, it would mean she started writing the record as far back as 2018 (following her previous habit of titling her LPs after the age in which she wrote the songs featured). 

25 and its predecessor, 21, are among the UK's best-selling albums of all time, with 21 ranking fourth behind Queen, ABBA and The Beatles. Earlier this year Adele was named the UK's best-selling female album artist of the 21st Century, announced ahead of this year's National Album Day on October 16. 

View Adele's Official UK Chart history so far to get the full picture before Easy On Me arrives.