It's been dominating the Official Chart since the start of 2018; and now The Greatest Showman could go all the way this week and claim the Official Chart double, currently on course to take the Number 1 spot on the Official Singles and Albums Charts.
The film's big breakout hit, This Is Me by Keala Settle and the cast, leaps from 8 to 1 on today's sales flash, boosted by The Real Full Monty: Ladies' Night on ITV over the weekend, which saw stars including Coleen Nolan and Victoria Derbyshire stripping off to the empowering track in front of a live audience for breast cancer awareness.
The group also included presenter and former Liberty X member Michelle Heaton, Ruth Madoc, actress Helen Lederer, DJ Sarah-Jane Crawford, Emmerdale's Sally Dexter and Towie's Megan McKenna. All have been affected by cancer.
Image: James Gourley/ITV/REX/Shutterstock
Just 14 combined sales separate This Is Me from last week's Number 1, Rudimental's These Days ft. Jess Glynne, Macklemore and Dan Caplen, so it's still all to play for.
Further down, three tracks from The Weeknd's new collection, My Dear Melancholy, are on course to land inside this week's Top 40: Call Out My Name is at 7, Try Me opens at 18 and Wasted Times is at 19.
As well as The Greatest Showman album's potential return to Number 1 for a twelfth week (in thanks to its vinyl release), nine new albums are on course to enter this week's Official Albums Chart Top 40, led by The Vaccines' fourth album Combat Sports at Number 3.
Elsewhere in the Top 10, The Weeknd's surprise release, My Dear Melancholy, starts at Number 4 and country singer Kacey Musgraves is set to earn her first Top 10 with Golden Hour, currently at Number 6. Brighton band The Levellers could earn their first Top 10 album in over 20 years with We The Collective (9), and the debut album by Cabbage, Nihilistic Glamour Shots, is at 10.
US singer-songwriter Hayley Kiyoko starts at 11 with her debut collection Expectations, musical theatre actress Carrie Hope Fletcher opens at 21 with When The Curtain Falls, The Voice UK winner Mo Jamil is at 23 with Evolve, and US rapper Rich The Kid currently sits at Number 28 with his first studio album The World Is Yours.