While Nick Knowles settles into camp life on the new series of I'm A Celebrity... Get Me Out Of Here!, a campaign has been launched to get the TV presenter and singer to Number 1 this Christmas.
Radio X host Chris Moyles is leading the drive to get Knowles' to the top of the Official Christmas Chart with his cover of Bob Dylan's Make You Feel My Love - a track that appeared on his debut album Every Kind Of People, released last year.
Moyles said: "Now, should we just pick our favourite song off the album, and just get everybody to... buy it off the album, buy that one track off the album.
"But here’s what we do, we just say, look – this is not a Chris Moyles Show campaign, this is just a campaign to get Nick Knowles into the Top 40. So it’s not just us, everyone can take part. Let’s see if we can get Nick Knowles into the chart…"
The track has yet to appear on the Official Singles Chart, but sales and streams of the song are already up 500% compared to last week.
Knowles is now a contender for the Official Christmas Number 1, joining early favourites Ariana Grande, Ava Max and Flakefleet Primary School. Check out the full list of Christmas Number 1 contenders here.
Listen to his rendition of Make You Feel Me Love below: