Eurovision 2023 Exclusive: Loreen's Tattoo experiences unprecedented increase in TikTok creations after win
The effect of Eurovision 2023 is in full force following last weekend's grand final in Liverpool, with TikTok crunching the numbers to reveal an incredible uplift in video creations using the music of Loreen, Käärijä and more.
After being crowned 2023's champ, Sweden's Loreen reaps the biggest rewards on TikTok, with her winning track Tattoo experiencing an unbelievable 836% increase in creations since last weekend. Tattoo is currently going viral on the platform, with over 59,000 creations post-final.
Elsewhere, runner-up Käärijä of Finland also benefits from a grand final boost, with his brilliantly-bonkers entry Cha Cha Cha seeing an uplift of 697% following last weekend's spectacle; the track boasting over 41,000 video creations since last Saturday.
Speaking on his viral success, Käärijä tells Official Charts: "I’m just a normal guy who wants to make music and make people happy. Now Käärijä’s going viral on TikTok – I’m so happy!
"People globally are listening to Cha Cha Cha, I don’t know what’s happened. I have to say thank you, I don’t have any words! I’m so proud."
It's great news for Israel's addictive entry Unicorn by Noa Kirel, too, with the track seeing a surge of 205% and currently sitting on over 67,000 video creations since its grand final performance.
Speaking to exclusively to Official Charts, David Mogendorff, Head of Artist Services EUR at TikTok says: "The TikTok community has always loved Eurovision. From superstars to super fans, TikTok is home to this global celebration of music and culture.
"Huge congratulations to Loreen and all of this year's talented contestants, the artists have built incredible fanbases on TikTok and beyond and look to be positioning well in the UK Official Singles Chart. Loreen, Käärijä, Alessandra, Mae Muller, Noa Kirel and several others have their songs trending in-app, with huge jumps in video creations following the Grand Final and we're so excited to continue following their journey on and off platform."
WATCH: Käärijä and more reveal their favourite Eurovision songs ever
This comes as Loreen, Käärijä, the UK's Mae Muller and more all look set to see big gains on this week's Official Singles Chart.
Loreen's Tattoo is ridiculously-close to out-peaking her first Eurovision winner Euphoria, while Mae could break the Top 10 for the first time with I Wrote A Song and Käärijä might just score his first-ever Top 10, too.
See your latest Eurovision 2023 Official Singles Chart update here.