Ava Max has announced the release of a new single, Maybe You're The Problem.
The rock-tinged track will officially drop in two weeks, on April 28. It's expected to be the launch single to Ava's long-awaited second studio album.
Details on the new release are sparse, but Ava has teased the track in a series of TikToks...and it sounds like a raucous kiss off to a self-centred lover.
In the grand tradition of pop star era re-brands we also have Ava rocking brand-new cherry-red locks (RIP the Maxcut! Thank you for your service!) to lead in to her sophomore album.
ℳ𝒶𝓎𝒷ℯ 𝓎ℴ𝓊’𝓇ℯ 𝓉𝒽ℯ 𝓅𝓇ℴ𝒷𝓁ℯ𝓂 ✌︎︎ ★ 𝒜𝓅𝓇𝒾𝓁 ②⑧ⓉⒽ ☻︎☹︎ pic.twitter.com/rvRfegIiX7— AVA MAX (@AvaMax) April 14, 2022
Ava has also apparently been working with legendary music video director Joseph Kahn (Toxic, Blank Space) on visuals for the track.
Maybe You're The Problem arrives a few weeks after Ava's latest single The Motto with Tiesto burned up to Official Singles Charts, all the way to Number 12.
The frantic dance-pop bop was co-written by Guernsey-born pop princess Claudia Valentina, who chatted with us about giving the single away to Ava here.
Ava released her debut album Heaven & Hell in 2020. It peaked at Number 2 on the Official Albums Chart. It contained the chart-topping viral sensation Sweet But Psycho, which gave Ava her first UK Number 1 in the winter of 2018.