The past year has seen TikTok help boost several songs up the Official Chart, but perhaps one of the most surprising of the past few months is AURORA's Runaway.
The ethereal, folktronica track was released in 2016 and features on the Norwegian artist's EP Running with the Wolves. It also served as the lead single from her debut album All My Demons Greeting Me as a Friend.
Most will remember AURORA for her breakout single Half The World Away, a cover of Oasis' 1994 hit that soundtracked the John Lewis Christmas advert in 2015. In 2019, she teamed up with Idina Menzel on the Frozen 2 theme song Into The Unknown, which peaked inside the Top 20.
The Runaway challenge on TikTok sees users striking poses to the song and, in keeping with the track, freeze framing against backdrops of starry skies and surreal sunsets.
Runaway has since found itself appearing in Official Singles Chart for the first time, entering at Number 100 earlier this month and climbing to Number 59 on the this week's chart.
"It’s very unexpected!" AURORA told OfficialCharts.com. "And it’s lovely to see an old flame being able to love again, just like Runaway is doing now."
However, she also admits she "find[s] it hard to care too much about it," adding: "These kind of things have never been that important to me. But of course I think it’s lovely.
"I love the TikTok videos people have made to Runaway. It feels like a safe world, where people can express beauty and freedom, and I’m all for that. People are so beautiful!"
The unexpected viral success couldn't be better timed for AURORA, who is planning to release new music very soon. Discussing her upcoming project, she teased: "I think the best I can say, is that they can expect the unexpected. I know my journey within music is a really long one. And I’ll be visiting a lot of strange places in my mind.
"People may love it, and they may not. But at least I am having a lot of fun."