Kingsman: The Golden Circle is sweeping up on this week's Official Video Chart

Critically acclaimed romance God's Own Country is also set for a Top 10 debut.

Kingsman: The Golden Circle is all-but-certain to become the most popular home entertainment title of the week, as its franchise dominates this week's Official Video Chart Update.

In the Official Charts Company's sales flash of the DVD and Blu-ray market three days into the new week, Kingsman: The Golden Circle is Number 1 with sales of 97,000, that's more than the rest of the Top 20 titles combined.

A double pack of the latest Kingsman movie plus its predecessor The Secret Service lands at Number 4 in today's Update, while the first movie lifts six spots to Number 37. Check back to at 7pm on Sunday to view Kingsman: The Golden Circle's final chart position.

Elsewhere in this week's Top 5, last week's Number 1, the Oscar-nominated Victoria & Abdul, slips to Number 2, IT tumbles one position to Number 3, and Dunkirk slides two places to Number 5.

New entries and high climbers

Sundance Film Festival winner God's Own Country is expected to impact the Top 10 and currently occupies Number 6, while one slot behind is Guardians of the Galaxy Vol. 2, which climbs 94 rungs to Number 7 as a Marvel price promotion is available in select retailers.

Fifty Shades Darker rebounds 15 to Number 9 in anticipation of its sequel's release, and Doctor Strange is also on the up, re-entering the chart at Number 20 as a result of the Marvel retail price slash.

Sci-fi war movie Revolt is on course for the Top 40 at Number 31, and finally, Italian horror flick The Cat o' Nine Tails begins at Number 36 following its release on Blu-ray.

The Official Video Chart is revealed here on every Sunday at 7pm. Click here to see the latest Top 100.