IS IT LOVE
by LOREEN

Released 13 October 2023, Is It Love is Loreen's first single following her record-breaking second win at the Eurovision Song Contest 2023 in Liverpool, UK.

Produced by Swedish super-producer Rami (Ariana Grande, Britney Spears) part of Max Martin's Wolf Cousins cohort and the duo MTHR (who were behind Zara Larsson's Can't Tame Her), Is It Love is somewhat of a departure from the "Loreen sound" of her Eurovision-winning numbers Euphoria and Tattoo.

While Euphoria became a much-loved Eurovision classic and scored Loreen her first Top 5 hit on the Official Singles Chart when it landed at Number 3 in 2012, Tattoo was the song that gave Loreen a new career best on the Official Chart, peaking at Number 2. 

Clocking in at just under 2 minutes 30 seconds, Official Charts were given a world exclusive first listen of Eurovision follow-up single Is It Love. "Whereas Euphoria and Tattoo explored the darker corners of electronica and trance, Is It Love is a bold move towards the sunlight. The fact that it doesn't sound anything like Loreen's biggest hits up to this point shouldn't be a cause for concern."