What is the Baby Shark song? Why the viral kids' TV song is now climbing the charts

Baby Shark doo doo doo doo doo doo...

The Wombles, Mr. Blobby, The Tweenies and Bob the Builder are just some of the children's characters that have conquered the Official Chart. Is Pinkfong the next with his song Baby Shark?

Baby Shark is a song by Korean YouTube cartoon Pinkfong, a Prince from the planet Staria and the face of his own educational brand for kids.

The song first took off back in 2014 in Indonesia, but Baby Shark has now swam across the world's oceans and into the homes of many young families. Now with 1.5 billion YouTube views, it is in the Top 40 most-viewed videos ever.

The song is currently taking over the internet thanks to it being both ridiculously catchy and the subject of a new dance craze, with people across the world giving their best interpretations of the fishy dance.

UPDATE: Baby Shark enters the Official Singles Chart Top 40 this week at Number 37, climbing 28 places from the previous week. Could we have a new phenomenon on our hands? Pop groups including Black Pink and Girls' Generation have recently recorded their own versions, while many are combining the dance with Drake's car-based In My Feelings Challenge. We wouldn't recommend that...

Watch the video below - we think the Official Chart will be tickled a little pinker in the coming weeks...