By Dan Lane
Not only were Gotye FT Kimbra’s Somebody That I Used To Know and Carly Rae Jepsen’s Call Me Maybe the most purchased singles in the UK during 2012, but they were also the most streamed tracks of 2012, too.
British music fans streamed audio tracks more than 3.7 billion times during 2012, an increase of 42% on the previous year’s estimate of 2.6 billion streams, according to the latest Official Charts Company data.
Gotye and Carly Rae Jepsen’s tracks are joined in the year end Official Streaming Chart Top 5 by David Guetta FT Sia’s Titanium (Number 3), Fun. FT Janelle Monae’s We Are Young (4) and Nicki Minaj’s Starships (5), who were all also in the Top 10 most purchased tracks of last year.
However, the Official Streaming Chart uniquely highlights the difference between what the British public are purchasing, and what they are actually listening to.
Acts and tracks who performed disproportionately well include French electronic band M83, whose single Midnight City places 125 positions higher in the year end streaming run-down compared to the singles sales chart. Similarly, streams of AVICII’s Levels and Skrillex’s Bangarang outperform actual track purchases, each ranking 44 places higher on the Official Streaming Chart.
Other beneficiaries of streams over sales include Ed Sheeran (pictured) and Lana Del Rey. Both artists have multiple entries from their latest albums on the year end chart, suggesting British consumers are using these growing music services to stream full albums, or to preview them before purchasing.
You can see the full Official Streaming Chart of 2012 Top 40 below:
|TRACK TITLE||ARTIST||OFFICIAL SINGLES CHART
END OF YEAR SALES POSITION
|1||SOMEBODY THAT I USED TO KNOW||GOTYE FT KIMBRA||1|
|2||CALL ME MAYBE||CARLY RAE JEPSEN||2|
|3||TITANIUM||DAVID GUETTA FT SIA||4|
|4||WE ARE YOUNG||FUN. FT JANELLE MONAE||3|
|6||WE FOUND LOVE||RIHANNA FT CALVIN HARRIS||56|
|7||TOO CLOSE||ALEX CLARE||18|
|8||WILD ONES||FLO RIDA FT SIA||10|
|12||PAYPHONE||MAROON 5 FT WIZ KHALIFA||9|
|13||LEGO HOUSE||ED SHEERAN||82|
|14||THE A TEAM||ED SHEERAN||118|
|16||VIDEO GAMES||LANA DEL REY||87|
|17||N****S IN PARIS||JAY-Z & KANYE WEST||31|
|19||FEEL THE LOVE||RUDIMENTAL FT JOHN NEWMAN||16|
|21||EARTHQUAKE||LABRINTH FT TINIE TEMPAH||52|
|22||PRINCESS OF CHINA||COLDPLAY & RIHANNA||25|
|23||TAKE CARE||DRAKE FT RIHANNA||67|
|25||BORN TO DIE||LANA DEL REY||95|
|26||SPECTRUM||FLORENCE & THE MACHINE||19|
|27||WE ARE NEVER EVER GETTING BACK TOGETHER||TAYLOR SWIFT||26|
|28||TURN ME ON||DAVID GUETTA FT NICKI MINAJ||35|
|29||BANGARANG||SKRILLEX FT SIRAH||73|
|30||HALL OF FAME||THE SCRIPT FT WILL I AM||21|
|31||WHERE HAVE YOU BEEN||RIHANNA||32|
|32||NEXT TO ME||EMELI SANDE||14|
|33||MAMA DO THE HUMP||RIZZLE KICKS||17|
|34||GOOD FEELING||FLO RIDA||47|
|36||DON'T YOU WORRY CHILD||SWEDISH HOUSE MAFIA/MARTIN||13|
|37||MOVES LIKE JAGGER||MAROON 5 FT CHRISTINA AGUILERA||58|
|39||212||AZEALIA BANKS FT LAZY JAY||44|
|40||SHAKE IT OUT||FLORENCE & THE MACHINE||141|
© 2013 The Official Charts Company. All rights reserved.
The UK’s first Official Streaming Chart was published in May 2012 by the Official Charts Company. It is the first chart which ranks audio streams from both ad-funded and subscription streaming services in the UK, which reflects the increasing interest in the new generation of music services such as Spotify, Deezer, Napster and We7.Back