To celebrate their first ever Number 1 single, we look back at retail chain John Lewis’ biggest tracks singles as featured in their TV adverts.
So, would you believe it, department store John Lewis scooped their first ever Official Singles Chart Number 1 yesterday, courtesy of 20 year old newcomer Gabrielle Aplin’s cover of Frankie Goes To Hollywood’s 1984 hit, The Power Of Love.
The single provides the soundtrack to the current festive TV ad campaign for the retailer, centering around a snowman who embarks on an epic journey to find the perfect gift for his snowwoman. The Christmas ad is the latest execution in the series of much talked about ads created by John Lewis’ advertising agency Adam And Eve, carrying as their signature a new version of a classic song as the soundtrack.
These tracks which have gone on to become chart hits in their own right after starring in the ads, so much so that since 2009 they have collectively sold 1.5 million singles in the UK, and been responsible for no less than three Top 10 hits on the Official Singles Chart. The power of advertising, eh?
Seeing as Gabrielle Aplin delivered the retailer its first coveted Number 1 on the Official Singles Chart this weekend, we decided to compile a special chart to celebrate… The Official John Lewis Chart – the biggest selling hits as featured in the retailer’s TV ad campaigns, based on Official Charts Company sales data.
The biggest selling featured recording to date is Ellie Goulding’s 2010 cover of Elton John’s Your Song, which peaked at Number 2, selling 729,000 copies. However, it is Wiltshire singer/songwriter Gabrielle Aplin who brings home the highest charting release thus far with The Power Of Love. Her rendition of the track has already sold over 220,000 copies in just five weeks on sale.
The Official John Lewis Chart is as follows:
|1||2010||Your Song||Ellie Goulding||2||729,000|
|2||2010||She's Always A Woman||Fyfe Dangerfield||7||224,000|
|3||2012||The Power Of Love||Gabrielle Aplin||1||220,000|
|4||2012||Never Tear Us Apart||Paloma Faith||16||115,000|
|5||2011||Please Please Please Let Me Get What I Want||Slow Moving Millie||31||86,000|
|6||2009||Sweet Child O' Mine||Taken By Trees||23||71,000|
© 2012 The Official Charts Company. All rights reserved.