Ah yes, Mimi Webb, that new social media platform I must sign up to...
No, the 20-year-old singer-songwriter from Canterbury, Kent - real name Amelia Webb - who is zooming up the Official Chart Top 40 right now with her latest single Good Without.
Oh yes of course. Wow, she just came out of nowhere, didn't she?
Not exactly. If you're on TikTok, you'll probably be aware of her song Before I Go, which took off this time last year when platform superstar Charli D’Amelio used it in two of her videos (here and here). If you're not on TikTok, just know that this is about as big a platform you can get as a new artist. The track reached Charli's 111.2M million followers, generating over 85.7million views.
Another pop star from TikTok?
Yes, kind of, although Mimi has the credentials to back it up. She's a graduate from the renowned Brighton Music College (BIMM) and was already signed to Sony Music before joining TikTok.
Before I go in, what sort of sound can I expect?
Mimi summed it up best in a recent interview as "very big, really emotional music". She's inspired by the recent greats - Amy Winehouse, Adele, Sam Smith, Emeli Sande - and it shows in her songs, which so far lean towards the gut-wrenching and defiant end of the pop spectrum (also see recent single I'll Break My Heart Again). That said, another song of hers, Reasons, proves she can pull off moody (and deceptively catchy) pop too.
Anything else I need to know?
In an unexpected twist, jazz classic L-O-V-E By Nat King Cole is her all-time favorite song.