Not even death itself can stop The Weeknd heading for a night out on the town, according to his latest music video.
Dropping today (January 11) the new clip of Sacrifice is the latest visual to drop from Abel Tesfaye's brand-new album, Dawn FM.
Covered in aged prosthetics, the music video acts as a continuation of the music video for new single Sacrifice, following The Weeknd on an ominous journey late at night, in what we're now pretty sure is his journey from life into death.
With sinister sights twisting and teasing the stereotypical parameters of what a pop music video set in the dancefloor of a packed nightclub usually looks like, Gasoline's avante-garde synth-pop production only adds to the lingering feel of menace.
If anything the new clip just confirms that if After Hours was the glimpse into the frantic, blood-soaked final hours of somebody's life, then Dawn FM soundtracks the maudlin journey into death and some kind of purgatory.
The Weeknd's look in his new music video also mirrors his aged-up appearence in Dawn FM's eye-catching album artwork too.
As it stands, Dawn FM is on track to become The Weeknd's third studio album to reach Number 1 in the UK this Friday.
His previous release After Hours became The Weeknd's second Number 1 album on the Official Albums Chart in 2020. Its biggest hit, the Max Martin-produced Blinding Lights, spent a mammoth eight weeks at Number 1 on the Official Singles Chart.
According to Official Charts Company data, the songs from the After Hours era have tallied a combined 651.5 million streams in the UK. The album contained a further two Top 10 hits for The Weeknd in the form of lead single Heartless (Number 10) and Save Your Tears (Number 2) which was boosted by a remix with Ariana Grande.