The chart impact and mega sales of Oasis' second album (What's the Story) Morning Glory

It's 25 years since the band's classic began its road to being one of the best-selling albums of all time.
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Even if you weren't a huge Oasis fan, in the Nineties there was a good chance you knew at least one of their songs.

The lovable Mancunian rogues, with sparring brothers Liam and Noel Gallagher at their core, were everywhere. Their faces leered from magazines, songs blasted out from cars, university halls, boozers, and back bedrooms, and their rousing rock dominated the charts.

While debut album Definitely Maybe showed they were a force to be reckoned with, their true ascent to megastar status came with the release of their swaggering, anthemic follow-up, (What's The Story) Morning Glory?, reissued to vinyl this past week.

Upon release on 2 October 1995, (What's The Story) Morning Glory? sold 268,554 copies in its opening week, crashing straight in at Number 1, beating Janet Jackson's Design of a Decade to the top spot. Within ten weeks it had sold a million copies, and spent 35 straight weeks in the Official Albums Chart Top 5, with ten of those weeks at Number 1. See Oasis' full chart history here.

The artwork for the album was shot on Berwick Street in London's Soho, and, no, none of the guys on the cover (there are three, not two, if you look closely) are members of Oasis.

Four singles were released, starting with chart-topping Some Might Say in June, and followed by the very controversial Roll With It, beaten to the top by Blur's Country House in the famous battle of Britpop. The iconic Wonderwall came next, also stalling at 2, and the campaign ended with Don't Look Back in Anger in February 1996, with Noel Gallagher on lead vocals, topping out at Number 1.

Wonderwall is not only the album's top selling track, but it's the band's biggest song of all time. It's sold 1.41 million copies (physical sales and downloads) and is also (What's The Story) Morning Glory?'s most streamed track, clocking up  217 million listens on streaming services.

In second spot is Oasis' other million-seller, Don't Look Back in Anger, which had the highest first-week sales of any WTSMG single – 227,000. In total, it's shifted just over a million – hitting the milestone in 2017 – and has managed 157.5 million plays since 2014.

Third most downloaded and streamed (What's The Story) Morning Glory? track was never actually a single! The popularity of the album's closing song, the dreamy and epic Champagne Supernova, has certainly endured – it's logged 274,000 downloads and notched up 85.2 million streams. Another album track claims fourth most popular of the digital age: She's Electric sold 127,000 downloads and accrued 46.4m streams.

Roll With It has a pure sales tally of 550,000 – 163,000 in its first week alone – and 29.8m plays, while the album's lead chart-topper Some Might Say outpaces it on streams (31.8m) but has a sales total of 482,000.

By March 1996, after five months on sale, the (What's The Story) Morning Glory? album had passed the two-million mark, and just over a year later it hit three million copies sold. And it wasn't done there: it may have taken a while longer, but in June 2010, (What's The Story) Morning Glory? clocked up four million copies sold, becoming one of the biggest albums of all time. It's the third bestselling studio album of all time, behind the Beatles' Sgt Pepper and Adele's 21. (What's The Story) Morning Glory? has a current sales tally of 4.8 million.

Main image: James Morgan/Shutterstock

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The Bishop

0

Please make it clear that these are UK figures only.

LM

Lee Moore

2

OCC still maintaining that 'Wonderwall' has sold 1.41 million copies, despite themselves stating in 2017 it had sold 1.5 million! (see below)

https://uploads.disquscdn.com/images/4d152f9140892c17f41eb98dbe2588d074cf84ef9e7ad4482c97fba030321432.jpg

avatar

Bengy

2

2 years ago on 13/10/18 you gave sales of 4.94m for Oasis Morning Glory.
https://www.officialcharts.com/chart-news/the-uks-biggest-studio-albums-of-all-time__24431/

But now it is only 4.8m. Why??

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Bengy

0

On 4 July 2016 the OCC said,

http://www.officialcharts.com/chart-news/the-uks-60-official-biggest-selling-albums-of-all-time-revealed__15551/

Adele’s 2011 phenomenon 21, featuring Someone Like You, remains unmoved at Number 4 while Oasis’ (What’s The Story) Morning Glory? rounds out the Top 5 approaching 4.7 million sales.

So where did the missing 400,000 sales go to?

avatar

Bengy

0

With streams added the combined sales are now 4.94m, according to today’s OCC top studio sales count down.

GF

Gary Feld

0

Do you have the sales only figure for their DM album?

LM

Lee Moore

0

Thanks OCC for deleting my comment re. the major discrepancy - a mere 400,000 sales difference between the sales you quote in this article for the album and the sales from your 2016 list of best selling albums of all time