Mercury Prize 2014 winners Young Fathers see 4000% sales increase this week

Mercury Prize Album Of The Year, Young Fathers’ Dead, enters the Official Albums Chart Top 40 for the first time today.

Scottish hip-hop trio Young Fathers have seen a sales uplift of over 4460% since being announced as the 2014 Barclaycard Mercury Prize winners earlier this week.

Arguably, one of the award's lesser known winners, in one week Young Fathers have doubled the entire lifetime sales of their winning album Dead. The album was released back in February, and now today, with a welcome boost of exposure from this year’s Prize win, it makes its Official Albums Chart debut at Number 35.

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Young Fathers aren’t the only act seeing the ‘Mercury effect’ work its magic, with eight of the other 11 nominees placing in the Top 200 today; Royal Blood’s Royal Blood (19), Jungle’s Jungle (40), FKA Twigs’ LP1 (78), Nick Mulvey’s First Mind (85), Kate Tempest’s Everybody Down (95), Bombay Bicyle Club’s So Long, See You Tomorrow (119), GoGo Penguin’s V2.0 (167) and Damon Albarn’s Everyday Robots (170).

Former Number 1, Royal Blood’s self-titled LP, continues to be the biggest selling album of the selection having now shifted 160,000 copies in the UK.

Outside of Young Fathers, Manchester jazz/electronica three-piece GoGo Penguin have seen the second largest sales boost in the last seven days (170%), with a total increase of 177% since the September nominations.

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South London poet Kate Tempest also enjoys a week on week sales increase for Everybody Down of 123%, with a total uplift 158% since being shortlisted. While one of the early favourites to win, FKA Twigs also benefits from a doubling of sales of LP1 in the period since nomination.

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