Lana Del Rey’s Born To Die becomes 2012’s fastest selling album

Lana Del Rey’s Born To Die debuts at Number 1 and smashes the 100,000 sales mark to become the fastest selling album of 2012 so far.
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25 year old US singer Lana Del Rey today triumphs over the recent media backlash as major label debut album Born To Die scores first week sales of over 117,000 copies, and outsells the rest of the Top 5 combined. In doing so, Born To Die becomes the fastest seller of the year to date, and the first album release of 2012 to break the 100,000 sales milestone week one and debuts at Number 1 on the Official Albums Chart.

On its way to becoming undoubtedly one of 2012’s biggest debuts, Born To Die follows in the wake of 2011’s upward trends in UK digital music sales.  Last year saw sales of digital albums rise by over 26% year on year, and Lana Del Rey has this week notched up a tidy 50,000 digital album sales alone in Born To Die’s first week of release.  This impressive figure already surpasses Ed Sheeran’s 2011 record as the fastest selling digital debut for his triple platinum album +, though it is British rockers Coldplay who hold the overall digital record - current album Mylo Xyloto became the first album to top 80,000 downloads in a week upon its release in October 2011, racking up a tally of 83,000 digital sales out of total 208,000.

The album’s title track debuted in the Official Singles Chart Top 20 at Number 14 last Sunday and today climbs five places to Number 9, while debut single, Video Games, climbs three place today at Number 17 in its 16th week on the chart.  Video Games has shifted nearly 292,000 units since release.

New entries and high climbers

Lana Del Rey’s debut has outsold nearest competitor, Leonard Cohen’s new release Old Ideas (2), by three copies to one.  Old Ideas is 77 year old Cohen’s first studio album in eight years, the follow up to 2004’s Dear Heather.  Old Ideas enters today at Number 2.
Jazz legend Louis Armstrong’s Best Of collection arrives in at Number 30, with Django Django’s self-titled guitar debut close by at 33.

Electronic duo 2 Bears enter the Official Albums Chart Top 40 with critically-acclaimed debut Be Strong today, featuring their signature dancefloor stomper Bear Hug.  Hot Chip’s Joe Goddard and DJ Raf Rundell have locked paws on this uplifting dance record off the back of a series of EPs and their weekly Ministry of Sound radio show.  Be Strong lands today at Number 35.

The week’s highest climber is English singer/songwriter Ben Howard whose 2011 album Every Kingdom journeys 29 places north to Number 34.  The singer took part in an exclusive session for Radio 1’s Zane Lowe earlier this week, performing brand new ‘Hottest Record’ track Oats In The Water.  Ben is about to embark on a sell-out UK tour next Monday, starting with a homecoming show in Truro.

Christina Perri’s Lovestrong also jumps 22 places to Number 17.

See the full Official Albums Chart Top 100 here after 7pm.


Lana Del Rey - Born To Die on MUZU.

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