LadBaby interview: "I hope we've re-inspired magic in the Christmas Number 1"

The dad blogger and his family are hoping to claim their second Christmas Number 1 with I Love Sausage Rolls.

It seems that lightning could strike twice for LadBaby: the dad-blogger YouTuber and his family are one of the strongest contenders for this year's Official Christmas Number 1 - potentially their second in a row. 

Following last year's festive chart-topper We Built This City (On Sausage Rolls), Mark Hoyle, his wife Roxanne and their two sons are having a second punt at the Christmas top spot, this time with I Love Sausage Rolls - a twist on Joan Jett's I Love Rock 'n' Roll. Both songs are to raise money for foodbank charity The Trussell Trust.

MORE: Christmas Number 1 2019 - The Contenders

The song is Number 1 on this week's Official Trending Chart, the Top 20 songs that are climbing but have yet to impact the Official Singles Chart Top 10. In the latest sales flash, I Love Sausage Rolls is on course to debut at Number 1. However, the week of the Official Christmas Chart is especially unpredictable; so the Christmas Number 1 - announced on Friday, December 20 - isn't quite theirs yet. 

"The thing that always sticks out for me is that BBC article saying we wouldn't do it," LadBaby tells us over the phone, remiscing about last year's Christmas Number 1. "At the time I remember just being gutted because I thought they knew more than I did. In the end we used it to our advantage - it rallied people to make it happen.

"Hopefully I've re-inspired a bit of magic with the Christmas Number 1. It seemed campaigns of this sort weren't really possibly any more. We didn't think it was possible either."

Discussing the song's impact on his family's life and career, he admitted: "I am now the sausage roll man everywhere I go now - probably more than I am LadBaby. Our following across all platforms has also gone up dramatically, which is incredible.

"More importantly I hope it's helped bring attention to the Trussell Trust. We spent some time with those guys recently and it really is very humbling to see what we achieved with them."

Elsewhere on this week's Official Trending Chart, Stormzy makes two entries with tracks from his newly released album Heavy Is The Head. Audacity ft. Headie One and Lessons are currently proving the record's most popular songs outside of current single Own It. 

Harry Styles also features twice with songs from his new album Fine Line; latest single Adore You and Watermelon Sugar are both on course to finish inside the Official Singles Chart Top 40 this Friday. 

The Official Trending Chart Top 20

POS CLIMB TITLE ARTIST LW CURRENT DIFF PREV PEAK
1   I LOVE SAUSAGE ROLLS LADBABY NE 1 0  
2   AUDACITY STORMZY FT HEADIE ONE NE 8 0  
3   ADORE YOU HARRY STYLES 11 11 0 11
4   LESSONS STORMZY NE 12 0  
5 ⬆️⬆️ HAPPY CHRISTMAS (WAR IS OVER) JOHN LEGEND 41 19 22  
6 ⬆️⬆️ WATERMELON SUGAR HARRY STYLES 47 25 22 28
7 ⬆️ COZY LITTLE CHRISTMAS KATY PERRY 53 34 19 23
8   FUTSAL SHUFFLE 2020 LIL UZI VERT NE 48 0  
9   MERRY CHRISMOYLES EVERYONE MATT HULBERT NE 68 0  
10   LIKE IT'S CHRISTMAS JONAS BROTHERS NE 80 0  
11   FUTURE NOSTALGIA DUA LIPA NE 93 0  
12   ONE I'VE BEEN MISSING LITTLE MIX NE 108 0  
13   ALL I WANT (FOR CHRISTMAS) LIAM PAYNE NE 109 0  
14   DARLING D-BLOCK EUROPE NE 113 0  
15   LONELIEST TIME OF YEAR MABEL NE 115 0  
16 ⬆️⬆️ ALL GIRLS ARE THE SAME JUICE WRLD 79   79  
17   SOME THINGS NEVER CHANGE BELL/MENZEL/GAD/GROFF RE 133 0  
18   INTO THE UNKNOWN PANIC AT THE DISCO RE 134 0  
19   CHRISTMAS VALENTINE INGRID MICHAELSON & JASON MRAZ NE 136 0  
20   JERRY SPRUNGER TORY LANEZ & T-PAIN RE 138 0 32

©2019 Official Charts Company. All rights reserved.

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