LadBaby have announced details of their third - and apparently final - bid for the Christmas Number 1.
The YouTuber/dad blogger and his family will release Don't Stop Me Eatin', their comedic, sausage roll-themed take on the Journey's 1982 classic Don't Stop Believin', on Friday December 18 - the start of this year's Official Christmas Number 1 race.
UPDATE (21/12/20): Don't Stop Me Eatin' has now been issued with a remix, featuring Ronan Keating. The Irish pop singer and former Boyzone member joins LadBaby on vocals for the remixed Journey cover, proving that life truly is a sausage roll-shaped rollercoaster, and sometimes you just have to ride it.
Watch the two music videos, including the duet with Ronan Keating, below:
If they manage to top the Official Christmas Chart, they will be the first act since Spice Girls to score three consecutive Christmas Number 1s. View every festive chart-topper in UK chart history here.
LadBaby face strong competition on the chart from a number of competitors this year, including Justin Bieber and The NHS Choir's Holy, Jess Glynne's This Christmas, and Mariah Carey's classic All I Want For Christmas Is You. View all of this year's Christmas Number 1 contenders here.
Watch LadBaby's emotional story behind their new Christmas Number 1 bid below:
As with their previous two singles, money raised from the track will go to foodbank charity The Trussell Trust, who have seen demand increase significantly in a difficult year.
"We’re back! And after the year we've all had, it’s our most important year yet!" LadBaby said. "With emergency food parcels being handed out every 9 seconds in the UK (a 47% rise on last year) and 2 in 5 families now relying on food banks, we HAVE to do whatever it takes to build a Hunger Free Future for EVERY adult and child in the UK.
"Help us achieve something far greater than the last two years… Together let’s break a record for a song that helps feed the most UK families than any other song in history. THAT is how 2020 should be remembered. In a year when so much has been lost, don't stop believing!"
Watch LadBaby celebrate landing the 2019 Christmas Number 1 below: