Kendrick Lamar's new album To Pimp A Butterfly has broken global streaming records on Spotify.
The album, which was unexpectedly released early this week (March 16), was streamed more than 9.6 million times on the service on its first day, setting a new record.
The previous record holder for the highest number of global streams in a single day was Michael Buble's Christmas, which notched up 9.5 million streams on Christmas Eve 2014.
To Pimp A Butterfly, which includes the Top 20 hit i, was originally slated for release on March 23. The album was then seemingly released in error on Monday after a representative for the rapper tweeted it was put by "mistake".
The record marks Lamar's second LP after 2012's Good Kid M.A.A.D City, which peaked at Number 16 on the Official Albums Chart.
Watch the music video for i below: