Fifty Shades of Grey becomes fastest selling DVD of 2015

Fifty Shades of Grey has become the fastest selling DVD of 2015, Official Charts can confirm.

After dominating the race at the midweek stage, Universal Pictures’ erotic drama based on EL James' novel debuts at Number 1 on the Official Video Chart with 521,000 sold, according to Official Charts Company data, giving it the biggest opening-week sales for a DVD/Blu-ray this year.

The Hobbit – Battle of the Five Armies previously held the fastest seller title, shifting 477,000 in its first week, while Paddington is the only other video to sell over 400,000 copies in its opening week this year (464,000).

Universal Pictures (UK) Sales Director, Paul Ludlam, said: “We ran a campaign befitting a title of huge scale and consumer interest, and are delighted that after 2 weeks, Fifty Shades of Grey is our biggest ever EST title.

“We experienced strong in-store set up with just under 10,000 stores (including non-traditional stores) stocking the title, and were thrilled with the support and enthusiasm shown by retail."

Elsewhere on this week’s Official Video Chart, last week’s Number 1 Taken 3 slips to 2, Interstellar rebounds seven places to Number 9, and the Jurassic Park trilogy boxset climbs to Number 10.

US action thriller Blackhat is the week’s second-highest new entry at Number 12, thriller Stonehearst Asylum debuts at 18, and McBusted’s Most Excellent Adventure Tour DVD enters at Number 21.

MORE: See this week's Official Top 100 Video Chart