Jobs Section

Senior Brand & Digital Manager - maternity cover

Official Charts Company

The Official Charts Company is the provider of the UK music and home entertainment sectors’ official charts and industry data, as heard on BBC Radio 1 and MTV. The company’s role is to market and promote entertainment products in the UK and provide b2b data to the entertainment sector.

The purpose of the role:

This is a 12-month maternity cover contract - and an unmissable opportunity to make an impact on the marketing and comms strategies of one of the UK’s most established music brands. In addition to managing its ongoing digital marketing functions, which centre around the OfficialCharts.com website, social media channels, PR / marketing activity and Number 1 Award programme, the successful candidate will lead a review of the organisation’s brand strategy and positioning, and implementation of changes designed to boost the awareness and relevance of the Official Charts brand.

Key responsibilities:

Brand marketing

  • Conduct a brand marketing/comms review, to assess the effectiveness of existing strategies in raising awareness and impact of the Official Chart and reinforcing brand relevance
  • Make recommendations to grow awareness and positioning using existing channels and methods as well as new strategies
  • Implement these strategies in partnership with the Official Charts comms/content team
  • Create and implement marketing and promotional plans for new brand projects and launches as required throughout the year

PR / comms:

  • Contribute to daily / weekly / seasonal strategies for delivering PR & comms content, in partnership with content team
  • Contribute to the management of incoming press enquiries relating to Official Charts properties
  • Conceive and help deliver strategic PR projects on an ad hoc basis, to raise awareness and profile of Official Charts brand, and/or traffic for Officialcharts.com
  • Manage relationships with Official Charts media/press clients and stakeholders, updating, maintaining and developing databases
  • Ensure we are serving the needs of media clients, both new and established

Digital marketing:

  • Analytics analysis – lead the review of daily web traffic reports to maximise web traffic, highlighting wins and issues to the content and advertising team
  • Prepare and lead quarterly (and reactive where required) analytics deep dive sessions to steer site performance, content, dev and commercial plans
  • Recirculation – check daily performance and manage circulation tools to optimise web traffic
  • Social media – monitor performance of social activity, feeding into strategies for growing audience and consumer engagement via relevant social platforms
  • SEO – monitor search traffic performance, build strategies for SEO with agencies and content team to deliver these strategies
  • CRM – manage CRM process, develop plans for growing mailing list and delivering marketing benefits to Official Charts brand, work with content team to prepare email content

General:

Work together with the OfficialCharts.com Editor and Official Charts CEO to:

  • Manage / oversee web development programme for the site in liaison with the external dev agency
  • Liaise with the site’s in-house digital commercial lead, ensuring a balance between revenue generation and site performance, functionality and user experience

Person specification

Experience, knowledge & skills

  • At least 5 years of marketing/PR/digital publishing experience
  • Ability to business plan projects, develop logical project and delivery plans, as part of a small team with a start-up ethos
  • Creative thinker with ability to conceptualise and develop creative solutions
  • Strong numerical and analytical skills – ability to synthesise data into key learnings and insights
  • Strong communications and copywriting skills
  • Commercial acumen
  • Up-to-date knowledge and understanding of the media and digital landscapes

Personal attributes

  • Self-starter with an entrepreneurial approach
  • Results driven individual with a track record of success
  • Strong team player with the ability to build relationships at all levels
  • Articulate and confident communicator and presenter
  • Passion for music and media

How to apply:

Please send a CV with cover note and salary expectations ASAP to jobs@officialcharts.com. Include subject line ‘Senior Brand & Digital Manager’

Interviews commencing immediately.

By sending us your CV you are agreeing to our agreeing to our terms, outlined in full here.