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One Direction on course to score fastest-selling single of the year

14/09/2011

X Factor runners-up One Direction are on course to achieve one of the best opening sales of 2011 with their debut single, according to provisional sales reports gathered by the Official Charts Company.

A glimpse at the latest sales figures for the week to date sees eagerly anticipated debut single, What Makes You Beautiful, blasting ahead in the race for the Official Singles Chart Number One this weekend. With pre-orders for the single reportedly to be the highest witnessed in Sony Music’s history, today’s figures show that Simon Cowell’s X Factor 2010 signings are set to score the fastest-selling single of the year in tomorrow’s Official Chart Update.

If One Direction hit the Number One spot this weekend, it will also mark an unbroken run of form for British acts in the Official Singles Chart, scooping the Number One baton from current chart topper Pixie Lott to become the tenth British act in a row to hit the coveted slot. 

With promising early sales figures, the Syco act will also be in the running by the end of the week to join the league of artists including the likes of The Wanted, Bruno Mars and DJ Fresh, to smash 100k sales in the first week of release in 2011.  

The provisional reports will be confirmed tomorrow by the Official Chart Update, which is unveiled by Radio One's Greg James at 3.30pm.

Source: Official Charts Company

Notes to Editors

Chart information quoted from this release must be credited to the Official Charts Company. The Official Charts Company is a joint venture between record labels' body the BPI and ERA, the Entertainment Retailers Association. The Official Charts Company is responsible for the commissioning, marketing, distribution and management of the UK's industry standard music and video charts and is endorsed by the BVA (British Video Association).

The Official Charts Company compiles its charts from sales information gathered across all key distribution (or entertainment) channels including all major high street retail chains, independent stores, supermarkets, mail order internet retailers and digital music service providers. This market research sample equates to 99% of the total UK Singles market; 98% of the total UK Albums market and 90% of the total UK DVD market.

BBC Radio 1 and the Official Charts Company will publish the full singles and album updates online at www.bbc.co.uk/radio1/chart. BBC Radio 1 can be found on 97-99fm; on DAB Radio; online atbbc.co.uk/radio1; and on Freeview, Sky, Virgin and Freesat.

The Official Chart Update with Greg James, 3.30pm-4pm, BBC Radio 1; The Official Chart Show with Reggie Yates, Sunday 4pm-7pm, BBC Radio 1; Jo Whiley, Mondays 8pm-9pm (Jo features Official Album Chart highlights) http://www.bbc.co.uk/radio1/chart/

For more information

Lauren Kreisler 07789 886263

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