Taylor Swift's comeback train is rolling full stream ahead as she bags this week's Number 1 on the Official Trending Chart.
The singer's latest track Look What You Made Me Do lands at the top of the 20 songs making the biggest impact in the UK this week, based on movement up the Official Singles Chart.
Since its release last Friday (Aug 25), LWYMMD has made a huge impact in the UK and across the world. As well as wracking up the highest number of plays of a song in 24 hours on Spotify, it's set to topple Adele's Hello as the most viewed video on Vevo in one day, expected to exceed 30 million.
On the Official Singles Chart, the song on track to earn Taylor her first UK Number 1 this Friday (Sept 1), besting her previous peak at 2 with Love Story (2009), I Knew You Were Trouble (2012) and Shake It Off (2014).
Other songs making waves this week include Macklemore's Glorious. The track, which features US singer-songwriter Skylar Grey, is set to make another sizeable climb up the Official Chart after making its Top 40 debut at 36 last week.
Elsewhere, Katy Perry's Swish Swish ft. Nicki Minaj is impacting following the release of its basketball-themed music video and VMAs performance, and Mick Konstantin’s There’s Only One Conor McGregor is on the rise this week following the Irish fighter’s recent loss to Floyd Mayweather in Las Vegas.
Finally, brand new songs released last Friday impacting on this week's Official Trending Chart include Queen & A Double, a song they say is "about the beds in our dodgy apartment on a trip to Los Angeles", and Jocelyn Flores by XXXTentacion following the release of the rapper's new album 17.
The Official Trending Chart Top 20
|1||LOOK WHAT YOU MADE ME DO||TAYLOR SWIFT||NEW||1||0|
|2||SORRY NOT SORRY||DEMI LOVATO||14||14||0||14|
|5||⬆||GLORIOUS||MACKLEMORE FT SKYLAR GREY||36||23||13||36|
|6||⬆⬆||SWISH SWISH||KATY PERRY FT NICKI MINAJ||58||26||32||40|
|7||⬆||HAVANA||CAMILA CABELLO FT YOUNG THUG||37||27||10||37|
|8||XO TOUR LLIF3||LIL UZI VERT||30||29||1||27|
|9||MORE THAN YOU KNOW||AXWELL & INGROSSO||33||33||0||33|
|10||⬆⬆||THERE'S ONLY ONE CONOR MCGREGOR||MICK KONSTANTIN||74||39||35|
|11||LONELY TOGETHER||AVICII FT RITA ORA||44||41||3|
|13||QUEEN & A DOUBLE||JOE WELLER & ELLIOT CRAWFORD||NEW||51||0|
|14||UNSIGNED||HARDY CAPRIO FT ONE ACEN||55||55||0|
|15||SILENCE||MARSHMELLO FT KHALID||66||57||9|
|17||WOULD YOU EVER||SKRILLEX & POO BEAR||60||60||0|
|18||ON MY MIND||JORJA SMITH & PREDITAH||NEW||61||0|
|20||MIRACLES (SOMEONE SPECIAL)||COLDPLAY & BIG SEAN||76||73||3|
©2016 Official Charts Company . All rights reserved.
⬆ - Indicates a climb of 10 places
LW - Last week's Official Singles Chart position
CURRENT - Current position on today's Official Singles Chart sales flash
DIFF - Number of places climbed since the previous week on the Official Singles Chart
About the Official Trending Chart
The Official Trending Chart was launched in 2016 to highlight the hottest new tracks beginning to make an impact in the UK every week.
The Top 20 rundown, published on OfficialCharts.com every Tuesday, based on the first four days’ sales of each chart week, is designed to highlight emerging hits as they begin to scale the Official Charts and build buzz.
The Official Trending Chart ranks titles which are showing week-on-week chart growth, and is the only “new music” chart to reflect audio track sales and streams comprehensively across all services.
Devised by the Official Charts Company in close consultation with labels, retailers and media, the chart since launch has highlighted emerging hits such as Number 1 single One Dance by Drake, and The Chainsmokers & Halsey's chart topper Closer.
The chart is designed to help highlight hit singles in their early stages of their growth, in the light of the shift in release strategies of record labels over the past six months. Under “On Air On Sale”, labels have started to release new music for consumers to buy or stream on the same day as those tracks are released to media (including radio stations and TV).