Fifty Shades Of Grey DVD dominating race to become 2015’s fastest seller

Mr Grey, the living rooms of Great Britain will see you now.

The British public have been out in force this week snapping up a slice of Christian Grey for their own private collections as Fifty Shades Of Grey is set to dominate this week’s Official Video Chart with massive opening-week sales.

At the mid-week stage, Universal Pictures’ erotic drama is whipping the competition, having shifted 379,000 copies after three days’ trade, according to Official Charts Company data.

Fifty Shades’ sales rate puts it in good stead to become the fastest selling DVDs/Blu-rays of 2015 so far. The current leader is The Hobbit – Battle Of The Five Armies, which sold 477,000 in its first week, while Paddington is the only other video to sell over 400,000 copies in its opening week this year (464,000).

Martin Talbot, chief executive, Official Charts Company said: "This is a quite stunning success for Fifty Shades Of Grey, which looks on course to outstrip the first week performance of both The Hobbit and Paddington by this Sunday – and thus helping make it a great week for home entertainment."

Elsewhere on the Official Video Chart Update, US action thriller Blackhat looks set to be the week’s second-highest new entry, currently at 9, and the Jurassic Park trilogy box set continues to proves popular with the release of the new Jurassic World movie, climbing two places to Number 10.

Further down the tally, McBusted’s Most Excellent Adventure Tour DVD debuts at 11, the new ITV1 series of Thunderbirds Are Go lands at 25, and The Rolling Stones’ live DVD From The Vault – The Marquee 1971 enters at 30.

The race for this week’s Top 100 Official Video Chart will climax this Sunday (June 28) at 7pm. See this week’s chart here.