BRITs MasterCard British Album of the Year winner, Adele, gets her moment in the spotlight today as her multi-platinum album, 21, returns to the top of the Official Albums Chart for its 21st non-consecutive week at the peak. 21 climbs two places while enjoying a week on week sales uplift of 37%. 21 has impressively never left the Top 10 since its release, the album has now spent 57 weeks on the chart.
The Official Charts Company can today confirm that Adele has now broken 6 million album sales in the UK, with 21 hitting 4 million sales in the same week that her debut album clears the 2 million milestone. As also reported earlier this week, since her career-changing performance at the BRIT Awards with MasterCard in February 2011, someone has bought one of her albums (either her 2008 debut album, 19, or her 2011 record-breaking follow-up, 21) on average, every seven seconds.
Her singles have climbed a collective 159 places north this week, with signature tracks Someone Like You (32) and Rolling In The Deep (28) both going Top 40. Rolling In The Deep was performed by the singer/songwriter at Tuesday’s BRITs ceremony and has earned Adele a 33% uplift in sales week on week.
Big sales uplifts for Coldplay, Noel and Florence
The joining of forces of the mighty Chris Martin and Noel Gallagher at piano and guitar at The BRITs seems to have paid off in both camps, as Coldplay and Noel Gallagher’s High Flying Birds score some of the biggest percentage sales increases of the week of all the show’s performers. Noel’s AKA What A Life climbs 132 places to 47 with a 387% sales uplift week on week, and Coldplay’s pyrotechnic-filled show opener Charlie Brown, shoots up 85 places to Number 30, also with an uplift of 387%. Accompanying album Mylo Xyloto benefits from a 36% increase in sales since last week.
Elsewhere, after Florence & The Machine’s powerful performance of No Light No Light, the flame-haired singer notches up a 93 place ascent to Number 50, with her two studio albums climbing a combined 36 places. Her latest album release Ceremonials breaks back into the Top 10 to land at Number 9 with a 72% boost in sales.
The winners of this year’s Outstanding Contribution To Music prize, Blur, have 5 re-entries in the Official Singles Chart Top 200 - Song 2 (64), Parklife (74), Girls and Boys (88) and Tender (174) were all performed by the band at the show. Their new album release this week, Blur: The Best Of, today enters at Number 22.
Winner of the gongs for Best British Male and British Breakthrough, Ed Sheeran grabs a 123 place jump across his singles in the Top 200, with Lego House, the track he performed on the night climbing 20 places to Number 17, with a sales increase of over 100%. The singer/songwriter’s debut album +, creeps back up two places to land at Number 3.
Rihanna’s arena-rocking We Found Love gains a 52% boost in sales this week, with its parent album Talk That Talk also bagging a 38% sales boost as it climbs up 22 places to break back into the Official Singles Chart Top 20 (18).
Bruno Mars also gathers up a 100 place combined ascent across 5 singles in the Top 200, with Just The Way You Are (Amazing) growing sales by 17% week on week.
Official Albums Chart New Entries
Southampton alternatives Band Of Skulls enter at Number 14 with their second studio album Sweet Sour, with new offering X5 from Scottish rockers Simple Minds in at 28. The Best Of Blurmakes an entrance at 22.
See the Official Albums Chart Top 100 in full here at 7PM.