It has been officially confirmed that Britney Spears is not the artist performing at the 2018 Super Bowl half-time show.
The likes of Lady Gaga, Coldplay, Beyoncé, Bruno Mars and Katy Perry have delivered spectacular sets over the last few years, and Britney's name has been circulating the rumour mill in the last few days (as it seems to every year). However, a report by Variety confirms the superstar is not going to be on the bill.
Speaking to MAC Presents founder Marcie Allen during a panel she moderated at the Venues Now Conference, held in Beverly Hills yesterday (July 12), Pepsi's head of sports marketing Justin Toman set the record straight about Britney: "I can tell you it’s not Britney [Spears]. We'll reveal in due time", before adding that "rumours always start around this time".
So if it's not Britney, then who should it be?
Earlier in 2017, Toman explained the qualities that his team look for when reaching out to an act to perform during the iconic half-time slot: "It’s one of those cases where you look at the small set of the people that could pull that kind of a show off.
"Sets up in seven minutes, it’s a 12-minute show, and they have to break it all down again in seven minutes. In those 12 minutes of the show, someone has to deliver power, punch, performance, singing, lights… who has the reach, the social following, the album sales, who’s trending, who’s in cycle?"
So who could it be? We've listed a few options in our poll below - let us know who you think could pull it off. If you don't agree with any of them, tell us who in the comments below.