Avatar, the world's highest grossing movie of all time, smashes the record for Blu-Ray sales within days of its Blu-Ray/DVD release, the Official Charts Company announces today.
In just two day, the James Cameron directed epic, set on the alien planet of Pandora, has sold 41 % more Blu-Ray copies than the previous fastest-selling Blu-Ray title, superhero film The Dark Knight (2008), sold in its first week.
The release went to retail on Sunday 25th April.
With DVD and Blu-Ray sales combined, Avatar has already confirmed its status as the fastest-selling video release of the year so far and looks set to secure a place in the all-time Top 5 fastest-selling video releases by the end of the week.
Notes to Editors:
1. Chart information quoted from this release must be credited to The Official Charts Company
2. The Official Charts Company (OCC) is a joint venture between record labels’ body the BPI and ERA, the Entertainment Retailers Association. The OCC is responsible for the commissioning, marketing, distribution and management of the UK’s industry standard music and video charts and is endorsed by the BVA (British Video Association).
3. The Official Charts Company compiles its charts from sales information gathered across all key distribution (or entertainment) channels including all major high street retail chains, independent stores, supermarkets, mail order internet retailers and digital music service providers. This market research sample equates to 99% of the total UK Singles market; 98% of the total UK Albums market and 90% of the total UK DVD market.
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