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Adele beats Call of Duty: Modern Warfare to new title



By Martin Talbot

Adele’s '21' has added to its list of plaudits, earning the title of the biggest selling entertainment product of 2011 in a new survey compiled by the Entertainment Retailers Association using Official Charts data.

The album outgunned every other DVD, blu-ray and game in the UK, with Call Of Duty: Modern Warfare 2 around 1m sales behind 21 in second place, selling 2.8m copies in 2011.

The Top 5 was completed by Harry Potter & The Deathly Hallows Part 1 in third place on 2.5m sales, FIFA 12 in fourth place on 2.2m sales and Harry Potter & The Deathly Hallows Part 2 on 2.1m sales.

According to the survey, a total of 19 products sold more than a million copies (compared to 18 in 2010), including five albums – by '19' and '21' by Adele, Michael Buble’s 'Christmas', Bruno Mars' 'Doo-Wops & Hooligans' and 'Now! 80'. In turn, five games and nine videos also surpassed the million barrier.

The survey is compiled using a combination of Official Charts Company data on video and music, along with Chart Track data on games.

The UK Entertainment Chart 2011 - Britain's biggest selling entertainment products
01 21 - Adele (3.9m) Album
02 Call of Duty: Modern Warfare 3 (2.8m) Game
03 Harry Potter & The Deathly Hallows 1 (2.5m) Video
04 FIFA 12 (2.2m) Game
05 Harry Potter & The Deathly Hallows 2 (2.1m) Video
06 The Inbetweeners Movie (2.1m) Video
07 The King's Speech (1.9m) Video
08 Christmas - Michael Buble (1.3m) Album
09 Doo-Wops & Hooligans - Bruno Mars (1.3m) Album
10 19 – Adele (1.3m) Album
11 Battlefield 3 (1.2m) Game
12 Now That's What I Call Music 80 (1.2m) Album
13 Despicable Me (1.2m) Video
14 Pirates of the Caribbean - On Stranger (1.1m) Video
15 Paul (1.1m) Video
16 Zumba Fitness (1.1m) Game
17 Tangled (1.0m) Video
18 The Elder Scrolls V: Skyrim (1.0m) Game
19 Peter Kay - Live - The Tour That Didn't (1.0m) Video
20 Bridesmaids (980,000) Video

Source: Entertainment Retailers Association. Music albums data from the Official Charts Company. Includes physical (grossed up to whole market) and digital. Video data from the Official Charts Company, British Video Association. Games data courtesy of UKIE/Chart-Track.